I watched commercials on Sunday

Big day for commercials it was. I paid attention. I took notes. I took my breaks during the game action. Now I share.

The Doritos commercial at the checkout stand was the best/funniest one I saw. Its the first one under the "2nd Quarter" tab. This idea came from a fan.

The second best commercial might have been the best but it wasn't exactly made the way it should have been. It was the NFL's winner of the commercial idea from the fans and it was made and shown at the two minute warning. It was about how its hard to say goodbye to football. It was along the premise of the idea, but the NFL decided to throw Brett Favre in there and blew it. I liked the guy's original idea better. Here's his pitch, #5, he is Gino..

Top two, ideas from regular fans (okay, Gino is a marketing guy, so maybe not so regular).

After that, the Bud Light commercial with Carlos Mencia and all the foreigners, then the Etrade one where the bank robs the customers, the Heart being kidnapped by the "diseases" (a PSA?), Etrade's "what can you do with one finger", and the Bud Light hitchhikers with the axe and the chainsaw.

Special merit for the idea and not necessarily the commercial itself, the Kevin Federline as fry cook bit. I thought it was funny, but I don't remember who the commercial was for. That is not good for the company, is it?

As for the bad. Top three: Bud Light with the slap replacing the fist bump. Like we need violence as an idea for people who are drinking; Snickers commercial where the two guys end up practically kissing; Chevy commercial with all the men "stripping" around the vehicle on the street.

Generally bad marks for careerbuilder.com for three ads that were all totally useless. I hope they got a volume discount. A couple of other dot coms, godaddy and salesgenie left me wondering what exactly I would need them for. No, I'm not just going to their sites to find out. Any other sponsor with more than one bad ad should be ashamed. You hear me, Bud Light, Sierra Mist, Chevy, and Coca Cola? Car companies should seriously just stop using commercials all together, except possibly to introduce a brand new model. Ford spent good money to let me know that the F150 Heavy Duty was now improved and built better. Nice for all the current owners of the truck to know that it was not so good before. I think I'll wait until they get it right.

Not that I pay attention all the time every year, but it seemed like a really down year for Super Bowl commercials.

Not Much

I don't have much to say today. So, I guess this is not a rant nor a vent. It's nothing really. Just a few words typed into the keyboard..............................................